7 essential additions to every entrepreneur’s bookshelf

800X200 EntrepreneursWhile the United States was the land of opportunity in the 20th century, the title has been usurped by India in the 21st century.  At present, India is the fastest growing and fourth largest startup ecosystem in the world.

This growth is being spearheaded mainly by young, unsatisfied professionals who want more from life than a 9 to 5 job driven by a need for self-actualization. These budding entrepreneurs however face a number of challenges that cannot be dealt with by using conventional wisdom.

If you are thinking of starting a new enterprise, have you thought about where to base your business?

 Are you looking for non-traditional solutions to recurring organizational problems?

 Baniyas are traditionally the most successful business community in the country. Do you want to find out what makes them click?

 Would you like to learn from the business practices of recent successes like Flipkart and Zomato?

If you are looking for the answer to these questions, then this list of books will go a long way in helping you out!

Startup Capitals

The first is Zafar Anjum’s ‘Startup Capitals’. Anjum’s work is a must have for an entrepreneur who is looking for an organizational base for his idea. He goes over the pros and cons of doing business in the so-called “capitals” of innovation in the world from New York City to Singapore to Bangalore. In doing so, he highlights the elements required in any city to create conditions conducive for startups and virtually chooses the city best suited to your type of venture.

Source: Random House

You can get the title here: http://amzn.to/1FVOuYZ


‘Rokda’ by Nikhil Inamdar is an insightful and well-researched series of case studies of the new generation of entrepreneurs from the traditionally mercantile baniya community. Through the stories of various successful baniya entrepreneurs such as Radheshyam Agarwal and Goenka; the founders of Emami, Rohit Bansal; the co-founder of Snapdeal and many others he highlights the changes evident in the business environment of today tracing the triumphs and tribulations of free market enterprises in the post independence era. Unique and intuitive, it will most definitely help a person in adapting traditional beliefs to the India’s changing business environment.

Source: Random House


You can get the title here: http://amzn.to/1LadTl5

The Mouse Charmers: Digital Pioneers of India

In her thoroughly well researched and informative work, ‘The Mouse Charmers: Digital Pioneers of India’, Anuradha Goyal highlights the behind-the-scenes story of the fastest growing digital companies in India. Having studied the unique techniques of companies such as Flipkart, CaratLane, Zomato and 9 more, Goyal presents a vast reservoir of useful information in a systematic and concise manner otherwise unavailable to budding entrepreneurs.

Source: Random House

You can get the title here: http://amzn.to/1FilF7v

Jugaad Innovation

“Jugaad” is a word that Indians have been familiar with since childhood. ‘Jugaad Innovation’ by Simone Ahuja, Navi Radjou and Jaideep Prabhu takes this very flexible concept of innovation endemic to India, and projects it as a massively positive transformative force. Focusing on the six principles of jugaad, which basically emphasize the low cost, flexible approach at the core the authors move on to highlight how western firms such as Facebook, Apple, GE, IBM and many more have internalized the phenomenon in order to deal better with problems. Complete with case studies and unheard of stories, this book is a goldmine for the serious entrepreneur.

Source: Jugaad Innovation

Get your copy here: http://amzn.to/1LdzB7T


Wharton alumnus Baba Prasad in his book, ‘Nimble’ writes on creating business strategies to deal with the changing business environment of today. The “Intelligences Framework” presented in ‘Nimble’ it presents a revolutionary approach for companies and individuals to develop five kinds of intelligences and apply them in different settings to optimize performance. Challenging traditional strategic practices and ideas, ‘Nimble’ provides a systematic 4-step approach that any company could implement to deal with a turbulent environment.

Source: Random House

You can get the title here: http://amzn.to/1cVFk6x

From Smart to Wise

‘From Smart to Wise’ provides insights into the running of various organizations, principally with reference to the style of leadership. The authors Prasad Raipa and Navi Radjou emphasize a new style focusing on functionality as well as smart leadership bent on growth that can virtually club the competing features of effectiveness and efficiency. Drawing on the theoretical as well as practical approach of leaders such as Warren Buffett and Bill Gates, this book can help entrepreneurs create a virtually perfect style of administration that make the organization grow, as well as a place free of personal freedom and growth for employees.

Source: Mariposa Leadership

Get your copy here : – http://amzn.to/1cXUdFp


Professor T.T. Ram Mohan in his work, ‘Rethinc: What broke at today’s corporations and how to fix it’ identifies three principle problems in major organizations today. The member of faculty at IIM Ahmedabad proposes a drastic restructuring of the organizational aspect of major companies in favor of a more egalitarian structure. With a forward by financial guru M. Damodaran, this book is a must have for any entrepreneur looking to maximize the efficiency of his organization while simultaneously promoting harmony among his employees.

Source: Random House

You can get the title here: http://bit.ly/1Sh5UXy

These titles, if read in cohesion provide a solid foundation in dealing with business changes. While disregarding straightjacketed solutions to all problems, these books provide a varied approach on how to deal with most problems that can be anticipated in new businesses.   



The Penguin India Blog

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