Politics and the Art of Branding

Political parties and consumer brands have more in common than you think, both have a set of target consumers and specific marketing strategies.

Here are a few things that political parties can learn from consumer brands

Leveraging Technology

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Brand Proposition

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Brand Ambassador

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Youthful Brand Offering

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Brand Slogan

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Authenticity of Brands

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Can you think of any more tips that political parties must bear in mind while planning their marketing campaign? Tell us in the comments.

curious-marketer-end

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The Penguin India Blog

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