Business, featured, Harvard Business Review

Understanding Strategic Positioning

Strategy is the creation of a unique and valuable position, involving a different set of activities.

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Authors, Business, Business Books, Extracts, IT, Penguin Random House, Sneak Preview

10 Tips for Smart Managers for Success in an Information Age

Steve Jobs, one of the most successful technology entrepreneurs and executives, did not have a degree or background in computer science or programming. Steve is not alone; this is also true of many other “digital immigrants” who have made significant contributions to IT. If people without a technology background can be technology pioneers, such success […]

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Authors, Business, Business Books, Extracts, featured

Create to Connect – The Content Trap

Product quality, hypertargeting, user personalization, and customization are today’s prescriptions for digital success. And they may be precisely why so many companies find digital transformation hard, misdiagnose threats to their business, and miss opportunities. These prescriptions tend to lead firms to focus on customers one by one and miss the connections that arise from managing […]

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