Influence is a combination of two kinds of power.
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Give People Permission to Fail
Adele Sweetwood’s The Analytical Marketer provides critical insight into the changing marketing organization.
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What Leaders Really Do?
Managers look for the right fit between people and jobs. Leaders, however, look for the right fit between people and the vision.
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Cracking the Code of Transformation
Research has shown that all corporate transformations can be compared along six dimensions.
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Dealing with Dual Transformation
A leader’s ability to percept the changing environment and act in accordance with it marks the sign of true leader.
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The Third Way to Innovate
Aimed at leaders seeking strategies for sustained innovation and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic and enduring third way to innovate.
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Narrating Stories with Data
Adele Sweetwood’s The Analytical Marketer provides critical insight into the changing marketing organization.
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Why Care About Superconsumers?
Capture and share the superconsumers’ stories, and watch as their knowledge inspires and creates new superconsumers.
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Learning from Mistakes
Jeff Gothelf and Josh Seiden in Sense and Respond show howmajor corporations operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.
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Winning with Superconsumers
Eddie Yoon’s Super consumers is a fun, practical and inspiring guide for anyone interested in making their best customers even better.
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